We are always delighted to support early-stage businesses because we love the fact that they are already ‘thinking global’ from inception and ensuring that their product and brand development continuously supports this ambition. The truth is, today more than ever, even an early-stage, micro business can have an effective global marketing strategy.
Knowing your audience is key, as is knowing how they consume and value your product or service. This knowledge informs the kind of global marketing strategy you’ll need to adopt i.e. localised or standardised! If you are standardising your strategy, it means you are confident in your ability to use standardised marketing messaging and campaigns across markets, countries, and cultures; some of the world’s largest brands have achieved a consistent brand experience globally in this way. Conversely, if you adopt a localised strategy, you are accepting that you need to adapt your brand and transcreate its messaging to reflect the needs and expectations of different markets.
Global marketing is also subject to consumer protection regulation in destination markets, especially as global trade shifts toward e-commerce, direct-to-consumer models, and cross-border fulfilment. The EU spearheads most global regulation and applies the most stringent standards to consumer rights, unfair commercial practices, digital content, services provision, and more. However, most countries choose to either align with EU regulation or develop their own derivatives of that regulation. It is paramount that exporters understand local marketing regulation and its reach, to ensure continued market access and avoid product bans or recalls, fines and legal action, reputational damage, and increased regulatory scrutiny.
Effective and compliant, in-country marketing is paramount to a brand’s successful penetration of its target market. By working closely with GTD and our team of UK-based and local market specialists and agencies, you will quickly develop a global marketing strategy that best suits your brand.
At GTD, we are often heard to say that it is not tariffs that stifle international trade but rather overseas regulation and an exporter’s inability to comply; in our experience, regulatory knowledge and compliance is paramount. GTD provides practical advice on all EU and global regulation and compliance enabling companies to begin or resume trade in the shortest possible time frame.
GTD has EU and global sustainability regulation mapped out to 2040 and advises clients on the impacts and compliance requirements of these depending on their products and export markets. It is never too soon to focus on sustainability regulation; compliance often mandates significant changes to companies’ processes, operations, and data governance, this can take time to implement.
GTD undertakes what we call regulatory/legal studies or assessments that essentially sees us analysing the regulation that applies to your goods in a certain market(s) and advising what needs to be in place to legally ship them and place them on the target market.
GTD provides companies with peace of mind that they are sourcing established, trustworthy and credible overseas partners, be they suppliers or local market distributors, resellers, and agents. Moreover, in recent years, the increased focus on sustainability, has seen us prioritising global partners who truly share our clients’ values and ethos so they can be sure their brand is protected.
Both the nature of your product and/or service and its associated regulation in the export market will dictate the level of adaptation it requires before it can be legally placed on that market. GTD helps clients avoid costly mistakes whilst also securing early market adoption and revenue growth by ensuring their product or service aligns with relevant regulation from the get go.
Effective and compliant, in-country marketing is paramount to a brand’s successful penetration of its target market. By working closely with GTD and our team of UK-based and local market specialists and agencies, you will quickly develop a global marketing strategy that best suits your brand, but importantly also complies with local regulation.
Obtain an impartial, outside-in assessment of your current global trading processes and practices, with practical recommendations of how you can incorporate sustainability values and targets to meet future EU and global regulatory requirements and drive long-term growth.
Great Britain: Global Trade Department Ltd, Kingston House, Great Western Way, Swindon, Wilshire, SN5 8UB, Great Britain.
Global Trade Department Ltd is a company registered in England and Wales, Company no: 07000152. VAT no: GB994 7629 49
EU/Northern Ireland: Global Trade Department (NI) Ltd, Office 834, 92 Castle Street, Belfast, BT1 1HE, Northern Ireland.
Global Trade Department (NI) Ltd is a company registered in Northern Ireland, Company no: NI724330
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