We are always delighted to support early-stage businesses because we love the fact that they are already ‘thinking global’ from inception and ensuring that their product and brand development continuously supports this ambition. The truth is, today more than ever, even an early-stage, micro business can have an effective global marketing strategy.
Knowing your audience is key, as is knowing how they consume and value your product or service. This knowledge informs the kind of global marketing strategy you’ll need to adopt i.e. localised or standardised! If you are standardising your strategy, it means you are confident in your ability to use standardised marketing messaging and campaigns across markets, countries, and cultures; some of the world’s largest brands have achieved a consistent brand experience globally in this way. Conversely, if you adopt a localised strategy, you are accepting that you need to adapt your brand and transcreate its messaging to reflect the needs and expectations of different markets.
Global marketing is also subject to consumer protection regulation in destination markets, especially as global trade shifts toward e-commerce, direct-to-consumer models, and cross-border fulfilment. The EU spearheads most global regulation and applies the most stringent standards to consumer rights, unfair commercial practices, digital content, services provision, and more. However, most countries choose to either align with EU regulation or develop their own derivatives of that regulation. It is paramount that exporters understand local marketing regulation and its reach, to ensure continued market access and avoid product bans or recalls, fines and legal action, reputational damage, and increased regulatory scrutiny.
Effective and compliant, in-country marketing is paramount to a brand’s successful penetration of its target market. By working closely with GTD and our team of UK-based and local market specialists and agencies, you will quickly develop a global marketing strategy that best suits your brand.
Companies approach GTD because they prioritise continued market access and growth; risk mitigation; customer trust and brand reputation; operational efficiency; and obtaining strategic advantage in their target markets. All these objectives are met by a thorough understanding of what regulation exists where and for which products, together with a comprehensive approach to product compliance.
GTD has EU and global sustainability regulation mapped out to 2040 and regularly advises clients on the impacts and compliance requirements of these depending on their products and export markets. It is never too soon to focus on sustainability regulation; compliance often mandates significant changes to companies’ processes, operations, and data governance, this can take time to implement.
GTD undertakes what we call regulatory/legal studies or assessments that essentially sees us analysing the regulation that applies to your goods in a certain market(s) and advising what needs to be in place to legally ship them and place them on the target market.
Working with GTD you have peace of mind that you are sourcing established, trustworthy and credible overseas partners, be they suppliers or local market distributors, resellers, and agents. Moreover, in recent years, the increased focus on sustainability, has seen us prioritising global partners who truly share our clients’ values and ethos so they can be sure their brand is protected.
It is the nature of your product, its export market, and the applicable regulation that dictates the level of adaptation in will need to be able to be legally placed on the local market.
GTD works with companies to help them navigate the applicable regulation and the impacts that has on its design, manufacturing, labelling, packaging, and so on.
Effective and compliant, in-country marketing is paramount to a brand’s successful penetration of its target market. By working closely with GTD and our team of UK-based and local market specialists and agencies, you will quickly develop a global marketing strategy that best suits your brand.
Obtain an impartial, outside-in assessment of your current global trading processes and practices, with practical recommendations of how you can incorporate sustainability values and targets to meet future regulatory requirements and drive long-term growth.
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Global Trade Department (NI) Ltd is a company registered in Northern Ireland, Company no: NI724330
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