Global Marketing

Our in-house and local market specialists work with you to develop and implement an effective, in-country marketing strategy and plan capable of optimising your brand's penetration of its target market

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Sustainable Global Trade


We are always delighted to support early-stage businesses because we love the fact that they are already ‘thinking global’ from inception and ensuring that their product and brand development continuously supports this ambition. The truth is, today more than ever, even an early-stage, micro business can have an effective global marketing strategy. 

Knowing your audience is key, as is knowing how they consume and value your product or service. This knowledge informs the kind of global marketing strategy you’ll need to adopt i.e. localised or standardised! If you are standardising your strategy, it means you are confident in your ability to use standardised marketing messaging and campaigns across markets, countries, and cultures; some of the world’s largest brands have achieved a consistent brand experience globally in this way. Conversely, if you adopt a localised strategy, you are accepting that you need to adapt your brand and transcreate its messaging to reflect the needs and expectations of different markets.  

Effective, in-country marketing is paramount to a brand’s successful penetration of its target market. By working closely with Global Trade Department and our team of UK-based and local market specialists and agencies, you will quickly develop a global marketing strategy that best suits your brand.  

From customer research, transcreation of brand messaging, and marketing process through to PR, and social media platform management, all aspects of a successful global marketing strategy, plan, and execution are covered.  

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Are you ready to trade globally? Do you have the requisite skills, knowledge, resource, capacity? Are your product or service ready, can they be adapted to meet the demands of other markets? Are your global supply chains sustainable? These questions and more can be answered via a Global Trade Readiness Review, highlighting your strengths and limitations meaning you jump in optimally prepared.

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Which market? When? To what scale? Your expansion overseas or global sourcing strategy should be given at least the same focus, time, and detailed planning as any new business venture, some would argue it warrants even more. Our strategy and planning sessions help you formalise your import/export plans, understanding which international markets to target, how to enter them, and to what scale.

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Detailed market research is an essential component of a robust and successful, global strategy and plan. Via Global Trade Department, you have access to and can benefit from a broad range of methods to deliver comprehensive analysis of potential markets and their suitability for your business. We help ensure your decision making is well informed and can truly govern the direction you take.

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The UK and overseas markets have bodies, regulations, customs processes, and border controls that place a level of regulatory burden on traders and mandate whether they can legally import or export certain goods. Via our Regulatory and Legal Studies, we investigate applicable regulation and customs clearance requirements and advise what needs to be in place to legally ship them and place them on the target market.

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Most companies engaged in global trade will be required to establish and manage relationships with overseas entities, be they suppliers, distributers, fulfilment houses, etc. Global Trade Department has decades of experience sourcing and vetting suitable overseas partners, our clients benefit from this experience as we remove this time-consuming burden and lay the foundations of successful business relationships. 

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The nature of your product or service and its associated regulation will dictate the level of adaptation it requires before it can be legally placed on a market. However, even products in less regulation-intensive sectors benefit from adaptation to secure early market adoption and revenue growth. Working with Global Trade Department can help optimally prepare your product or service to guarantee quick wins.

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An overseas market launch, even executed well, can be stressful and time consuming. There are always several concurrent activities underway, some strategic but many operational; these can quickly overwhelm teams, leaving them feeling like they’re making little progress. Global Trade Department works to boost your in-house efforts, whilst also ensuring we optimise knowledge transfer at every stage in the process.

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Knowing your audience is key, as is knowing how they consume and value your product or service; this knowledge informs the kind of global marketing strategy you’ll need to adopt. Global Trade Department works with UK and local market specialists to develop global marketing strategies and in-market activity that best suits our clients’ brands and optimises their success in penetrating their target markets.

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From strategy definition, market research and regulatory studies through to partner selection and market launch, our consultants guide your global trade efforts to mitigate risk and optimise success.

Hands-on support

Global trade can be complex as well as time and resource intensive. Hands-on support like our Global Trade Manager service, boosts your internal team’s capacity whilst transferring vital knowledge.


Our wide-ranging training courses are delivered by experienced domain specialists and pitched perfectly for expanding your team’s import and export knowledge whilst simultaneously building their confidence.

Global Trade Sustainability Assessment

Obtain an impartial, outside-in assessment of your current global trading processes and practices, with practical recommendations of how you can incorporate sustainability values and targets to meet future regulatory requirements and drive long-term growth.